5 Signs It’s Time to Update Your Corporate Video Content

We see it all the time: Organizations invest a significant amount in creating stellar videos, only to publish them once and then let them gather digital dust for years. Just like your website, product offerings, and marketing materials, you need to update your video content regularly to ensure it accurately represents your brand. After all, your business is evolving quickly. Your corporate video content should, too! 

When your audience comes across your video content, they don't just notice the production quality – they subconsciously question whether your company is still relevant, attentive to detail, and worth their time.

Let's explore five clear signs that it's time to breathe new life into your corporate video content.

Sign #1 – Your Messaging or Branding Has Changed

Whether through deliberate rebranding efforts or natural progression, your brand is constantly evolving. When your video content doesn’t reflect these changes, it creates a disconnected experience for your audience.

Has your company recently updated its mission statement, visual identity, or core messaging? Perhaps you’ve refined your value proposition or shifted focus to different solutions. These changes might seem minor internally, but externally, inconsistency across platforms can confuse customers and dilute your brand impact.

Even subtle branding shifts – like updated color palettes, logos, or taglines – should trigger a review of your corporate video content. When prospects see one version of your brand on your website and another in your videos, it can affect their customer journey. Keeping your video content aligned with current branding ensures a seamless experience that reinforces your messaging.

Sign #2 – The Video Quality Looks Dated

You know how high-tech Polaroids were in the 1970s and 80s? They look a little silly now, right? Unless, of course, you’re deliberately going for that “vintage” look! 

Video production standards are the same! What looked cutting-edge a few years ago might now appear noticeably outdated. This includes not just resolution (the shift from HD to 4K), but also lighting and editing techniques, camera movements, aspect ratios, and overall production values.

According to recent research, 62% of consumers develop negative perceptions of brands that publish poor-quality video content. Even more, 87% of viewers say video quality can affect how much they trust a brand.

Technical elements aside, outdated aesthetics like cheesy stock music, over-the-top effects, or dated visual styles can make even high-resolution videos feel stale. Modern audiences have sophisticated visual palates, and they will quickly tune out content that doesn’t meet current production standards. Updating your corporate video production demonstrates your commitment to quality in all aspects of your business.

Sign #3 – Team Members in the Video Are No Longer with the Company

It happens: You showcase a team member in your corporate video, and they leave the organization. This common challenge has multiple creative solutions that don’t require scrapping your entire video investment.

If a featured employee departs, fear not! You don’t have to refilm the entire video. Instead, you can work with your video production team to:

• Edit them out of B-roll footage
• Replace their contribution with another interview
• Substitute a neutral voiceover
• Transform their key points into on-screen text

At Gillespie Productions, we have upgraded our storage capabilities to keep all of our clients’ raw footage. Keeping the footage allows us to revisit projects and make targeted updates without reinventing the wheel (or the video shoot!). 

Sign #4 – Viewer Engagement Has Dropped

Are your engagement numbers dropping? These metrics reflect how well your content resonates (or doesn’t click with) with viewers. Decreasing view counts, shorter watch times, reduced sharing, and fewer conversions are all signs it’s time for a refresh!

Periodically creating new corporate videos can drive renewed engagement with your brand.

Sign #5 – Your Business Has Grown or Evolved

Your company today is different from when you posted your first video. Business growth, new service offerings, expanded markets, or significant achievements all warrant updated video content that accurately reflects your current position and capabilities.

Consider whether your videos accurately represent your current scale, expertise, and offerings. If not, it's time to create content that showcases the evolved version of your business that clients experience today.

Refresh Your Corporate Video Content with Gillespie Productions

When it’s time for an update, partnering with experienced professionals makes all the difference. Gillespie Productions specializes in creating and refreshing corporate video content that aligns perfectly with your current branding, messaging, and business objectives.

From subtle updates to complete reimagining, our team provides the expertise and creative solutions to produce powerful business assets. Ready to breathe new life into your corporate video production? Connect with us today to explore how we can help improve your content!