The Best Ways to Incorporate Promotional Videos into Your Social Media Strategy

At Gillespie Productions, we collaborate with our clients to create promotional videos that effectively showcase their brands, engage their target audiences, and attract new customers.

Video content is an especially effective addition to social media platforms like YouTube, Facebook, Instagram, and TikTok. Since these platforms prioritize video content in users’ feeds, it further amplifies your reach. Plus, the shareability of social video marketing content makes it a valuable asset for expanding your brand’s visibility. Win-win!

Essentially, video content is no longer a luxury but an absolute necessity for brands aiming to thrive in the competitive world of social media marketing.

Boost Your Social Media Strategy with Social Video Marketing

Video content is practical everywhere, but especially on social media. Whether you’re looking to build brand awareness or increase sales, social media videos can make it happen.

A recent study found that 90% of marketers agree that video content helps build their brand awareness. This makes sense when you consider how video offers dynamic storytelling capabilities, combining visuals and sound to create a more immersive experience.

Marketers aren’t the only ones praising the effectiveness of video content. Consumers love it, too! The same study revealed that 82% of consumers have been persuaded to make a purchase after seeing a video in their social media feeds.

Choose the Right Type of Promotional Video for Your Goals

Now that you’re convinced, let’s get into the nitty gritty. The first step in creating captivating promotional videos is determining the type of content that benefits your audience and brand the most. Some of the most popular types of videos include:

• Brand Awareness Videos: People can’t buy from you if they don’t know you! Brand awareness videos introduce your brand and its mission to your audience. They make it clear who you are, what you do, and who you serve.
  
  
• Product Demos and Tutorials: Ready to show off your incredible products? Try a product demo or tutorial video. Many consumers are wary of buying anything sight unseen, and this type of video content can solve that problem.
  
  
• Testimonial and Review Videos: Social proof can often put an uncertain customer over the edge into confidence. Testimonials and review videos are the perfect way to build this confidence while also highlighting some of your one-of-a-kind clients.
  
  
• Behind-the-Scenes Videos: Now more than ever, consumers want to see the people behind the business. Behind-the-scenes videos can show how you create your product, how your team works behind the scenes, or share other valuable insights into how your business operates.

Best Platforms for Sharing Promotional Videos

Once you decide which type of video you want to create, you have to choose where you’re going to post it. There are several social media platforms where you can apply your promotional video strategy. Here are some of the most popular, according to the Pew Research Center: 

• Instagram: Previously a photo-sharing app, Instagram now offers numerous opportunities for video content to shine. Use Stories for quick reminders of sales or short behind-the-scenes videos. Reels are best suited for all other content that you want to feature on your feed, such as tutorial videos or brand awareness content.
  
  
• Facebook: Did you know that Reels can also be posted on Facebook? You can post them independently or as an ad to reach an even broader audience.
  
  
• TikTok: TikTok is one of the top video content platforms. Short-form vertical videos perform best on this fast-growing app.
  
  
• YouTube: This popular platform is great for longer-form promotional videos or more detailed product tutorials. This app has more than 2.5 billion monthly users, so posting content here is sure to expand your reach!
  
  
• LinkedIn: If you’re looking to grow your B2B business or build your professional brand as an authority, LinkedIn is a great place to post your promotional video content.

Common Mistakes to Avoid When Using Promotional Videos

Just as with any form of digital marketing, there are some critical mistakes to avoid when creating your social media video content. Here are some tips we use during our promotional video production process to make sure we capture the best footage possible for our clients.

• Overloading with Information: Video content works best when you’re clear, concise, and to the point. Instead of going into long, detailed explanations, keep each video focused on key messaging.
  
  
• Poor Production Quality: Low-quality video can negatively impact your brand’s perception. It could lead your audience to think that if your marketing materials are of poor quality, your product, service, or brand might be of poor quality as well. Avoid this by bringing in a professional team that knows exactly how to produce a high-quality video your brand deserves.
  
  
• Ignoring the Audience’s Needs: Just like any other form of content, you need to tailor your promotional video strategy to your target audience's interests and pain points. Answering their questions and showing them what they want to see will keep them hooked on your content.

Take Your Promotional Videos to the Next Level with Gillespie Productions

Amazing videos can elevate your brand to a new level, but creating great quality content also takes work! Make it easier on yourself by bringing in a team with promotional video production expertise. 

Here at Gillespie Productions, we have years of experience in producing quality content videos that our clients are proud of. See how we can help you create social media video content your audience will love to see – and share!