How to Use Corporate Video to Tell Your Brand’s Story in 60 Seconds

If you want to make an impression in 2025, you need to be captivating, and your videos need to grab attention quickly!

The psychology behind short-form videos is fascinating. According to a recent article by Hubspot, modern audiences are “becoming more accustomed to shorter bursts of content, and it’s bleeding into the kind of content we consume and what's being created. Studies found that most consumers will only watch an entire video if it's less than 60 seconds long.”

We already know that video content is an excellent way to engage your audience while sharing your brand message. So, why not combine these two proven facts and add short-form video content to your overall strategy? 

A carefully crafted, short-form video can effectively encapsulate a key message or story, all within a short and snappy 60-second format. The challenge, of course, is finding a way to make that narrative very compelling so that it resonates with your viewers. Keeping it short and simple will encourage engagement while ensuring your message is memorable. 

Let’s dig into some examples to inspire you and encourage you as you lean into the short-form video trend - because let’s face it, it’s not going anywhere.  

The Power of 60-Second Corporate Videos

In a world full of content, shorter is sometimes better, because attention spans are shrinking. A 60-second video forces you to distill your message to its core, keeping your audience engaged without asking too much of their time.

Remember, in those few precious seconds, you need to capture viewers’ attention quickly and hold it until the end. Keeping it short will force you to focus on clarifying your message and delivering it in a way that will help your viewers grasp it and remember it.

Here’s an example of a video with a concise, clear message - and it’s only 60 seconds long: 

Key Elements of a Successful 60-Second Brand Story Video

Shorter isn’t automatically better. You can’t just clip off your video and call it a day. A short video is only successful if it includes a few key elements, such as: 

• Clear Messaging: Center the video around one message. What do you want your audience to know? Pick a message you want them to remember, and align the entire video around it. You don’t have time to muddy the waters with distracting points.

• Authentic Storytelling: Within that singular message, you can still go beyond black-and-white facts. Tell a story! Weave your brand’s mission, vision, and personality into the video to create a genuine connection. Often, the best way to do this is through the authentic words of a real-life person.
  

• Strong Visuals and Sound: Your message is supported by powerful visuals and complementary soundtracks, which can elevate the emotional impact, and make your message even more memorable.
  

• Call to Action: Guide your viewers with a clear, actionable next step, even if it’s just engagement - asking them to visit your website, like the video, or share the message.

How to Structure Your 60-Second Corporate Video Production

A 60-second video worth watching needs to be structured in a way that gets your point across. Here’s an example of how you could structure it: 

• Start with a Hook: Captivate your audience right from the start with an intriguing question, stunning visual, or surprising fact.
  

• Build a Narrative Arc: Progress through your story efficiently. Introduce the problem, present your solution, and highlight your brand’s unique value proposition.
  

• End with Impact: Conclude with a punch, summarizing and reinforcing the message with a compelling call to action.

This is a great example of a video that includes all three elements: 

Tips for Creating a 60-Second Brand Video

When you’re ready to create a 60-second video, follow these tips:

• Keep It Simple: Simplify your message to its essence. Challenge yourself to cut your message in half - and then cut it in half again. How can you communicate your one core idea clearly and effectively?
  

• Use Engaging Visuals: Maximize each frame with engaging imagery that captivates and conveys your message. This could include sweeping drone shots, eye-catching motion graphics, and more. 

• Don’t Skip the Editing: Skilled editing can transform raw footage into a polished, professional video. The right cuts, transitions, and effects will enhance your storytelling.
  

• Pick a Great Thumbnail: This can make or break the success of your short-form video. Think of thumbnails as mini billboards; they must convey the essence of your video’s message at a glance.
  

• Test and Optimize: Post-publication, analyze viewer engagement so you can make your next video even more impactful. Did they drop off after the first 10 seconds? What can you do to keep them engaged, next time? Consider adjusting the visuals, calls to action, or soundtracks as needed.

Why Gillespie Productions is Your Ideal Partner for Corporate Video Creation

Crafting a successful 60-second corporate video demands expertise and precision! Gillespie Productions excels in creating powerful visual narratives that will spark your audience’s interest and encourage them to engage with you. 

We understand the intricacies of brand storytelling and the necessity of aligning your video content with broader marketing strategies. We’re skilled storytellers with deep experience in corporate communications and journalism, adept at telling short, compelling stories when necessary and going deep when time allows. 

So, when you’re ready to tell your brand stories through videos, give us a call. Discover all the ways our Corporate Video Production Services can help your brand. You’ll experience the creativity, professionalism, and results-oriented approach that sets us apart.