8 Short Video Storytelling Tips: How to Make an Amazing 15-Second Commercial

Did you know that video is one of the most powerful forms of communication?

Promotional Video

Did you know that video is one of the most powerful forms of communication? According to recent studies, humans are able to process visual information 60,000 times faster than text. That's why it's so important for businesses to start using video as a way to communicate their message. Advertising video production can be challenging considering how short our attention spans are these days.

In this blog post, we will discuss 8 tips for creating amazing short advertisements! For those searching Google for info on how to make a good ad, look no further!

1. Stick to One Message at a Time

This is the most important rule when it comes to creating a short video commercial. You need to make sure that you are only focusing on one message at a time. This means that you shouldn't try to cram too much information into your 15-second commercial. Keep it simple and focus on delivering one key message.

If you have multiple products or services that you want to promote, consider creating separate videos for each one. This way you can focus on each individual offering and make sure that your audience understands what you're trying to sell them.

2. Plan the Video’s Structure Carefully

Just like with any other type of writing, it's important to plan the structure of your video before you start filming. This will help to ensure that your video flows smoothly and makes sense to your viewers.

Start by creating a basic outline of your commercial. What information do you want to include? What is the order in which you want to present this information? Once you have a general idea of the structure, you can start to flesh out your script. Remember to:

  • Keep your sentences short and to the point
  • Write in a conversational tone
  • Use an active voice

3. Be Creative with Your Commercial

Don't be afraid to get creative with your commercial! This is your chance to capture your audience's attention and make a lasting impression.

For those wondering how to make a good ad, think about ways that you can make your commercial extra creative. What can you do to make it more visually interesting? Are there any special effects or animations that you can use? Here are some 15 second video ideas:

  • Use creative transitions
  • Include a call to action
  • Add some humor

Don't be afraid to experiment and try out new ideas. The more creative you can be, the better chance you have of really captivating your audience.

Creative short video storytelling

4. Capture the Attention of Your Viewers

Remember that you only have a few seconds to capture the attention of your viewers, so it's important to make sure that your commercial is engaging from the very beginning.

One way to do this is to start with a strong hook. This could be something shocking, funny, or even emotional. For example, let's say you're selling pumpkin-spiced-themed candles. You could start your commercial with footage of people carving pumpkins, and then transition into shots of the candles being made with fall scenery in the background.

When it comes to video production for social media, it's all too easy for people to just keep scrolling. 15-second videos on social media are everywhere so yours needs to stand out.

5. Don’t Overwhelm Your Audience

As we mentioned before, it's important to only focus on one message at a time when creating your short video commercial. This means that you should avoid overwhelming your audience with too much information.

Again, if you try to cram too much into your 15 second commercial, you run the risk of confusing and frustrating your viewers. Stick to one central message and make sure that it is clear and concise.

It's also important to avoid using too much technical jargon in your commercial. Remember that you are trying to sell to a general audience, so use language that everyone will be able to understand. Lots of people searching how to make an effective ad ignore this tip.

6. Avoid the Shock Factor

When pondering on how to make a good advertisement, don’t forget about this tip. While it's important to start your commercial with a strong hook, you should avoid using the shock factor just for the sake of getting attention.

If your commercial is too shocking or graphic, you run the risk of turning people off and losing them as potential customers. Instead, focus on creating an emotional connection with your viewers by evoking feelings of happiness, sadness, or even nostalgia.

7. Make It Funny

One of the best ways to engage your audience with short video storytelling is to make them laugh. If you can inject some humor into your commercial, you'll be much more likely to capture people's attention and hold it.

Of course, this isn't always easy to do. If you're not naturally funny, you may want to consider working with professionals to help you come up with some funny ideas for your commercial. Just remember that whatever you do, don't force the humor. If it doesn't come naturally, it will be very obvious to your viewers and they probably won't take well to it.

How to make a good advertisement

8. Be Smart with the Brand Placement

When you're creating a commercial, it's important to be strategic about how and where you place your brand. Brand video production should be designed to subtly integrate your brand into the story, rather than forcing it in there.

You want to make sure that it is visible and that viewers will be able to remember it, but you don't want it to be so in-your-face that it turns people off. A good rule of thumb is to make sure that your brand appears within the first and last few seconds of the commercial in order to make the best 15 second commercial.


With these eight tips in mind, you should be well on your way to creating an amazing 15-second commercial. However, if you aren't feeling confident enough to do all this yourself, working with an advertising video production company is a stellar idea.

At Gillespie Productions, we have years of experience creating high-quality video content for our clients. Contact us today for a free quote based on your unique needs!


Are you ready to bring your message to life? Let’s start the conversation about your goals and how Gillespie Productions can help you meet them. 

let's get started