Why Day in the Life Videos Matter for Your Employer Brand

The difference between a candidate applying and a candidate committing often comes down to one thing: Can they actually picture themselves working at your company?

To accomplish this task, you’ll need to embrace corporate video production that puts story and authenticity first, building employer-brand content that truly resonates.

Why Day in the Life Videos Matter in Corporate Settings

Day-in-the-Life videos can really bring your business to life. They translate abstract job descriptions into lived experience, helping candidates and employees understand what a role actually looks like.

Here are some other reasons why these videos could be that piece of the puzzle your connection is missing: 

They Build Trust with Candidates

Job seekers are skeptical of polished job descriptions and staged recruitment ads. A Day in the Life video eliminates that skepticism by offering an unfiltered glimpse into your workplace. 

According to a LinkedIn study, 75% of job seekers research a company’s culture before applying. Videos that showcase real employees in their natural work environment help build credibility and trust!

They Highlight Company Culture

Culture isn’t something you can easily describe. Have you heard of “show, don’t tell”? 

Employer brand videos, like a Day in the Life video, capture the nuances of your workplace, from team collaboration to office traditions. This authentic storytelling can help create connections with potential hires.

They Improve Recruitment Efficiency

Videos that depict real work scenarios help candidates self-select. If a candidate watches your video and feels aligned with your culture, they’re more likely to apply and stay engaged throughout the hiring process.

Planning Your Corporate Day in the Life Video

Failing to plan is planning to fail, right? Here’s how to make a day in the life video: 

Define Your Goals

Before bringing out the recording equipment, ask yourself:

• Who is your target audience? For example, are you looking for recent grads or experienced workers?
• What message do you want to convey? Do you want to focus on teamwork, innovation, work-life balance, etc.?
• Where will this video be shared? Will it be on your website’s careers page, your company’s social media, or attached to job postings?

Choose the Right Employees to Feature

Select employees who embody your company’s values and can articulate their experiences naturally. Also, avoid scripting every word. Authenticity is key! At Gillespie Productions, we take an interview approach to ensure thoughts are captured naturally, in their own words. 

Outline the Story Structure

A compelling Day in the Life video follows a clear roadmap:

1. Introduction – Who is the employee, and what’s their role?
2. Daily Routine – What tasks and interactions define their day?
3. Company Culture – How does the workplace support their growth?
4. Closing Thoughts – Why do they enjoy working here?

Filming Tips for Engaging Corporate Day in the Life Videos

Here are some tips to keep in mind once the cameras start rolling:

• Keep it natural. Encourage employees to speak candidly about their experiences. Avoid overly rehearsed lines. Viewers can spot inauthenticity.
• Capture b-roll footage. This is a great time to grab some supplemental footage of things like team meetings, workplace shots, or customer interactions to add depth to your story.
• Focus on emotions. Candidates connect with emotions, not just facts. Show laughter, collaboration, and moments that reflect your culture.

Editing and Producing Your Video for Maximum Corporate Impact

How you edit and produce your video is just as important as the content you shoot. Here are some tips to help you maximize your video’s impact.

• Keep It Concise: Aim for 1-3 minutes. It should be long enough to tell a story but short enough to hold attention.
• Use Subtitles: Not only does this make it more accessible, but many viewers watch videos without sound, especially on social media.
• Include a Call to Action: End with a clear next step, such as “Visit our careers page to learn more.” or “Apply now to join our team.”

Sharing Your Day in the Life Video Across Corporate Channels

Once your video is created, you’ll need to decide how to distribute it effectively. Some of the most popular places to use a Day in the Life video include embedding it on your careers or hiring page, sharing snippets on LinkedIn, Instagram, or Facebook, and including it in online job postings.

Don’t just blast the video out everywhere. Take a minute to really think about where it should go. Strategic video placement goes a long way to maximize your engagement and increase your video’s ROI.

Bring Your Corporate Video Production to Life with Gillespie Productions

Creating an impactful Day in the Life video requires expertise in storytelling, filming, and editing. You need a production partner who knows how to get the attention your business deserves!

At Gillespie Productions, we know how to craft videos that will resonate with candidates and elevate your employer brand. When you’re ready to showcase everything that makes your organization so special,“Day-in-the-Life” videos give viewers a front-row seat to real work, real people, and real culture. When done well, these videos turn abstract employer promises into tangible, memorable experiences that help recruit, onboard, and engage talent.