The Power of Employer Brand Videos

Today’s job market is fiercely competitive. Not only do job seekers need to find ways to stand out, but employers do too. After all, 86% of job seekers look at company reviews and ratings before deciding where to apply for a job.

Employer branding has evolved from a “nice-to-have” into a strategic necessity. Strong employer brands don’t just get attention. They can also lower your hiring costs. According to LinkedIn, companies with strong employer brands see a 43% decrease in cost per hire.

At the forefront of this revolution sits the employer branding video – a compelling storytelling tool that brings your workplace culture to life. As leaders in corporate video production, we can help you create authentic visual narratives that showcase all of the wonderful benefits of working for your company.

What Is an Employer Branding Video?

An employer branding video is a marketing asset designed specifically to communicate what makes your company special and why people should want to work with you. Unlike traditional corporate videos that focus primarily on products or services, employer brand videos spotlight the human elements of your organization – your people, culture, mission, values, and work environment.

These videos are used as powerful recruitment tools, offering potential candidates an authentic glimpse into what it's like to be part of your team. At a time when 75% of job seekers consider an employer's brand before even applying for a job, employer branding videos humanize your company more than traditional job descriptions. They also tell the story behind your company's achievements, highlighting the collaborative spirit and unique opportunities that make your workplace special.

Types of Employer Branding Videos to Consider

Here are some different employer branding video ideas that will help you build your employer branding strategy:

• Employee Testimonials and Spotlights: Feature authentic stories from team members sharing why they love working at your company. These personal narratives build trust and provide social proof of your workplace claims.
• Day-in-the-Life Videos: Follow employees through their typical workday, showcasing real workflows, collaboration opportunities, and workplace dynamics. This will help candidates envision themselves in your environment.
• Culture and Office Tour Videos: Highlight your physical workspace, amenities, and the energy of your office environment. For remote or hybrid companies, showcase how you maintain culture across distributed teams.
• Leadership Vision Videos: Feature executives discussing company mission, values, and future direction. These videos demonstrate leadership transparency and help candidates align with your organizational purpose.
• Diversity and Inclusion Stories: Showcase your commitment to creating an inclusive workplace by sharing stories that highlight diverse perspectives and initiatives within your organization.

Each of these employer branding video ideas serves a specific purpose within your talent acquisition strategy, collectively painting a comprehensive picture of your employer value proposition.

Tips for Creating an Effective Employer Brand Video

Here are some tips to help you create impactful employer branding videos:

• Lead with Authenticity: When deciding which companies to support, 86% of consumers rank authenticity as the most important factor. Viewers can easily spot scripted, inauthentic content. Focus on genuine stories and real employees rather than polished corporate messaging. 
• Align with Your Company’s Value Propositions: Every visual element, testimonial, and messaging should reinforce what makes your company unique as an employer.
• Focus on Quality Production: Professional production quality signals that you value how your brand is presented. High-quality visuals, clear audio, and thoughtful editing will showcase your brand as the professional company it is. 
• Craft a Compelling Narrative: The most memorable employer brand videos tell a cohesive story that resonates emotionally with viewers.
• Optimize for Distribution: Create versions of different lengths for various platforms. Create longer videos for your careers page and shorter ones for social media. Include captions for accessibility and silent viewing.

When looking for a video production company, look for one that values a collaborative approach. They should be able to guide you through the process, from concept development to final production, with storytelling expertise that your desired talent will enjoy.

Bring Your Employer Brand to Life on Camera

In today’s job market, you need a strong employer branding video strategy that will set you apart and attract exceptional talent to your organization. By showcasing your authentic workplace culture, values, and opportunities through compelling visual storytelling, you can create an emotional connection that job descriptions alone cannot achieve.

Ready to transform how candidates perceive your organization? Partner with Gillespie Productions to create employer branding videos that capture the essence of what makes your company an exceptional place to work! Our team combines strategic insight with production expertise to craft videos that not only attract candidates but inspire them to become your most passionate advocates.

‍Contact us today to discuss how we can bring your employer brand to life through powerful video storytelling and expert visual strategies!