How Wisconsin Businesses Can Repurpose One Video Into 20 Marketing Assets

A video shoot is a lot to coordinate. We're often filming on-site at your facility, sometimes traveling across the country to cover multiple locations, and working around the schedules of the people you want to appear on camera. One video shoot can take one day or several, depending on your organization’s communication strategy. 

That's a real investment of time, not just budget! And it’s why we’re so strategic about what our shooting days can accomplish. 

Many times, our clients are looking for a “one-and-done” video. Other times, we’re tackling several goals at once for multiple departments, like a brand overview video, recruiting shorts, and an overall plant tour. We always aim to make the most of the time we're already on-site, so your team doesn't have to coordinate another shoot if the footage can be captured in one multi-day (or single-day) visit.

Planning out this kind of video content strategy begins before the camera rolls. When we understand everything you might need (like an internal comms piece, a TV ad, and a new product video), we can capture it all in fewer visits, with less disruption to your team and your space.

Here's how we think about getting the most out of every shoot day, by baking content repurposing into the production process from the very beginning. 

How to Approach Efficient Video Production | Wisconsin

Our clients typically have multiple video needs. For example:

• The marketing department needs social media shorts
• The sales team wants a flashy trade show video
• The HR staff wants videos to support recruiting
• The leadership team needs fresh internal comms ideas

But if each team pursued its own video production partner, the cost per deliverable would add up quickly. One strategically planned video shoot can produce much of the content needed in the example above, letting the company maximize interview footage, B-roll, and soundbites to fuel months of B2B video marketing. 

Video Marketing Ideas That Keep Working Long After the Shoot

When we plan a multi-day shoot with your holistic strategy in mind, the footage doesn't just serve the campaign that you’re working on right now. It becomes a resource your team can draw on for months.

Even one video can be reimagined into multiple formats. Our team is here to help you think about content distribution, since how you’re going to publish your video content will shape how we shoot and cut your footage. 

• A quarterly leadership update might run 3-5 minutes on your intranet, but gets trimmed down to a 30-second teaser for your internal newsletter.
• A brand overview video with a voiceover could be strategically cut so it still grabs attention without sound, like at a trade show running on a loop. 
• A customer testimonial built for your website's homepage could be cut into a vertically cropped version for social media. 
• A recruiting video intended for your careers page could be re-edited into shorter, role-specific clips for targeted job ad placements.
• A product demo filmed for your sales team's pitch deck could be re-cut as an explainer video for your website's FAQ page, too.

How Gillespie Productions Builds Repurposing Into Every Shoot 

We exist to be an extension of your team, helping you meet your strategic goals with polished video content. Our mix of journalism and corporate communications backgrounds shapes how we approach every shoot, asking the right questions upfront so we can be efficient with your team’s time. 

Whether you're planning a single, focused video for one purpose, or a multi-day shoot that fuels your content library for months, we're here to help you make the most of your shooting days. If you’re ready to make your next video shoot work harder for you, let’s chat!