Beyond Marketing: How Our Brand Video Production Company Builds Connections

“Content is King!”

Marketers are constantly under pressure to create more, more, MORE content to help their brands stay relevant. How much is enough? How many pieces of content do you need to churn out to meet the demands of audiences and algorithms? 

‍Here’s the secret: Content that creates connections will always win. Sharing quality messages is always a better strategy than throwing together a high volume of subpar content. Real stories that inspire action will always stick! 

That’s why at Gillespie Productions, we don’t just make videos. We focus on helping you create high-quality, lasting content that builds a connection between your brand and your audience.

The Power of Storytelling in Brand Videos

“Story is the most powerful tool in the world to captivate the human brain. When you learn to use story in your brand’s communication, your customers will finally pay attention to what you’re saying.” - Donald Miller writing about StoryBrand

Storytelling is nothing new; it’s an ancient art form. But it’s lasted because it works. 

Any corporate video production company worth its salt will delve deep into the essence of your brand, uncovering its unique narrative. It’s not just about showcasing a product or service, but revealing the heart and soul of your brand through compelling visuals and authentic voices. 

These are stories that feature well in brand videos: 

• Your founder’s vision
• Craftsmanship of your team
• Impact on the community
• Life-changing customer transformations 

Every story you tell in your content should aim to resonate emotionally with your audience, ensuring it lingers long after the video ends.

The Importance of Authenticity and Trust

Authenticity breeds trust, and trust is the foundation of any meaningful relationship. That’s why your brand’s video production strategy should prioritize real content over an overly polished image. 

Now, that doesn’t mean showing every good, bad, and ugly part of your business to your social media audience! Instead, it means highlighting employee voices, capturing behind-the-scenes footage, and using down-to-earth language. 

Here are two examples of how we accomplish authenticity as a corporate video production company:

• Our producers are skilled at helping interviewees feel comfortable and natural on-camera, so we can uncover their authentic stories without sounding scripted.
• We capture footage from many vantage points, including drone cinematography, so that your brand is showcased from all angles.

By using these techniques to present real stories, you will instill a level of confidence and reliability that your audience craves. 

Video as a Relationship-Building Tool

Video is your chance to connect your brand to the world. Deployed strategically across various platforms - from your company’s landing pages to social media channels - videos can invite viewers to become a part of your brand’s journey.

Here’s an excellent example of how a brand can spark a connection within just a couple of minutes: 

Measuring Success: Metrics for Evaluating Your Video Performance

It’s important to understand the impact that your brand videos have. Use performance metrics such as watch time, conversions, and engagement rate to evaluate how well your video has been received. 

Standalone metrics are important, but it’s also critical to watch trends over time. Compare the metrics of your videos against each other, and then ask questions like: “Why did this video perform better? Which elements can I replicate in my next project?”

These insights will help you shape future content, ensuring that your storytelling continues to evolve with your audience’s expectations.

Choose a Company Steeped in Storytelling

At Gillespie Productions, every member of our team has honed their storytelling chops through a mix of experiences in TV news, film production, and corporate communications. All of this creates a perfect recipe for producing video content that inspires action!

Choosing Gillespie Productions means opting for a partner who believes in the power of video to build lasting relationships rather than just one-time viewers. Our tailored approach ensures that your brand’s core messages are not only seen but felt, creating a lasting impact.

Together, we can go beyond “just” marketing and build real connections that matter!